PricingBooking

How Much Does Fresha Actually Cost? The True Price of Their Transaction Fees

By Vomni·5 min read

Fresha positions itself as free for salons. It is not. There is a 1.9% transaction fee on every booking processed through their system. For a quiet salon doing £2,000/month in bookings, that is £38/month or £456/year. For a busy salon doing £8,000/month, it is £152/month or £1,824/year. And it scales with every client you add.

This guide breaks down what Fresha, Booksy, and Treatwell actually cost, how to calculate your own number, and what the alternatives look like.

How Fresha's Fees Work

Fresha's business model changed significantly when they introduced their transaction fee. Before that, they were genuinely free for salons. Now, every booking paid through their system incurs a 1.9% charge on the full booking value.

The fee is applied at the point of payment, which means it comes out of your revenue before you see it. It is not a subscription or a monthly cap. It is a percentage that grows with your revenue.

Here is what that looks like in practice:

Monthly bookings revenue Fresha fee (1.9%) Annual cost
£2,000 £38 £456
£4,000 £76 £912
£6,000 £114 £1,368
£8,000 £152 £1,824
£12,000 £228 £2,736

For most established salons and barbershops, Fresha costs well over £1,000 per year.

You can work out your exact number using our Fresha, Booksy and Treatwell fee calculator.

How Booksy's Fees Compare

Booksy charges approximately 2% per transaction, which is slightly higher than Fresha. The structure is the same: a percentage of every booking paid through their platform.

At £6,000/month in revenue, the difference between 1.9% and 2.0% is about £6/month. Not material on its own. But both platforms take more as you grow, which means neither rewards growth the way a flat-rate model does.

What Treatwell Takes

Treatwell's model is different and significantly more expensive. They charge around 20% commission on bookings made through their marketplace.

At £6,000/month in bookings, that is £1,200/month or £14,400/year going to Treatwell. The trade-off is that Treatwell drives discovery through their own marketplace, so some of those bookings may be clients who would not have found you otherwise. But for returning clients booking directly, that 20% commission is an enormous ongoing cost.

At What Point Does a Flat-Rate Alternative Make Sense?

If your salon processes more than about £1,842/month through Fresha (roughly 46 bookings at £40 average), then a flat-rate platform at £35/month is already cheaper. Every pound above that threshold benefits you more with a flat rate.

The maths gets more compelling the busier you are. A salon doing 200 bookings/month at £40 average generates £8,000 in revenue. At 1.9%, that is £1,824/year to Fresha. A flat-rate platform at £35/month costs £420/year. The difference is £1,404 saved annually.

What You Actually Get for the Fee

Here is what Fresha's transaction fee covers: their platform costs and profit margin. It does not include any additional marketing, automated follow-ups, or client retention tools. Those are separate products or not available at all.

A flat-rate booking platform like Vomni includes online booking, automated SMS and email reminders, lapsed client outreach, and review request messages. The pricing does not change based on how many appointments you take.

How to Calculate Your Own Fresha Cost

Use our free booking platform fee calculator to enter your monthly booking volume and average booking value. It shows your monthly fee, your annual fee, and what you would pay with a flat-rate alternative.

No email required. Takes 30 seconds.

Should You Switch?

That depends on what else Fresha is doing for you. If you rely on their marketplace for new client discovery, there may be value worth paying for. If you mostly use it for scheduling and payment processing for existing clients, you are paying a growing percentage for functionality that costs the same to run regardless of your volume.

The question to ask is: does the fee scale with the value I receive? For most established salons, the answer is no.


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